Last updated: 14 July 2026
This website (charleneho.com) is operated by Charlene Ho, a Branch Division Director with ERA Realty Network Pte Ltd (CEA Licence No. L3002382K), CEA Registration No. R061170D. This policy explains what personal data is collected when you visit this site or submit an enquiry, how it's used, and your rights under Singapore's Personal Data Protection Act (PDPA).
When you submit an enquiry form on this site — whether on a new launch project page, the resale page, the contact form, or a job application on the Join Us page — we collect the information you choose to provide, which may include:
We don't collect payment information, government ID numbers, or account passwords anywhere on this site — there's nothing to log in to, and no purchases are made through it.
We also use tools that automatically collect some technical information from every visitor, regardless of whether you submit a form — see "Cookies and tracking" below.
Information submitted through a form is used to:
We do not sell your personal data to third parties.
Your enquiry is processed using the following third-party services, which act as data intermediaries on our behalf:
If your enquiry relates to a specific new launch project, relevant details may also be shared with the project's marketing team or developer where necessary to answer your question, consistent with standard real estate practice.
This site uses Google's advertising tag (Google Ads / gtag.js) to measure whether visitors who click our ads go on to submit an enquiry. This tool may set cookies in your browser and can record that a form was submitted, but it does not receive the actual content of your message.
Video content on this site is embedded from YouTube, which may set its own cookies when a video is played, governed by Google's own privacy policy rather than ours.
We do not currently use enhanced conversion matching (a Google feature that shares hashed contact details for ad measurement) — if that changes in future, this policy will be updated first.
We retain enquiry information for as long as reasonably necessary to respond to your enquiry and for a reasonable period afterward for legitimate business record-keeping, such as tracking past client relationships. If you'd like your information deleted sooner, contact us using the details below.
Under the PDPA, you have the right to:
To exercise any of these rights, contact us using the details below. Withdrawing consent may mean we're no longer able to follow up on an active enquiry.
If you have any questions about this policy or how your personal data is handled, contact Charlene Ho at charleneho.era@gmail.com or +65 9066 9997.